The rise of the ‘natural’ boob job

The rise of the ‘natural’ boob job – we asked our expert about this increasingly popular treatment replacing some more traditional breast implant and reconstruction methods

Consultant Plastic Surgeon Ibby Younis, MyAesthetics explains how the demand for more natural looking results has led to a rise in lipomodelling over traditional cosmetic procedures

The rise of the ‘natural’ boob jobThere’s no doubt about it – cosmetic trends have changed significantly and the rock-hard Playboy Bunny-style boobs of the nineties are very much a thing of the past. There’s been a growing shift towards more natural looking results, especially in the case of breast augmentation. More women are asking for a subtler increase in breast size, maintaining a natural shape and beginning to choose lipomodelling procedures over standard implants.


What is lipomodelling?

 Lipomodelling takes fat from elsewhere on the body (usually the abdomen and thighs) via liposuction, that is then inserted into the breast area to enhance appearance. It is best for those seeking breasts one cup size bigger or for those wishing to rejuvenate their breasts and give them a fuller, more youthful appearance.

What are the benefits?

Fat transfer is not only becoming popular due to its natural looking results. It is a genuine ‘2 in 1’ surgery, as a patient can have liposculpting of some areas and lipofilling of another. For example; if fat is taken from the thighs and abdomen of a patient and then inserted into the breast area, they will achieve fuller breasts and a more contoured body profile from one procedure.

Women may also opt for lipomodelling because implants can sometimes lead to a ‘foreign body reaction’ with hardness and a capsule forming around the implant, distorting the breast.

 The rise of the ‘natural’ boob job

Is it suitable for everyone?

Although most patients are appropriate candidates for this technique, careful assessment is essential to determine suitability . There are some individuals where fat transfer will not be the best option, such as those who do not have an adequate amount of fat to harvest from another area of the body.

Why the sudden rise in popularity?

Lipomodelling is not simply a matter of injecting fat  from one area of the body to another. Success is heavily dependent on the technique used for preparing and grafting of fat and popularity has increased due to advances in these surgical techniques.

While surgeons are examining how to enhance fat removal, I am looking at ways to improve injecting fat back into the breast area as well. One way to better results is to inject fat in smaller aliquots. This allows a surgeon to meticulously place fat in a three-dimensional manner, so they can shape the breast rather than simply just enlarge it.  This method also reduces previous problems associated with the procedure, such as fibrosis, cyst and nodule formation.

Can it be used for breast reconstruction?

Fat transfer is not only beneficial for those wanting perkier, larger breasts. It can also be used to restore and reconstruct the breasts following removal for breast cancer.

As a surgeon, I think it’s wonderful surgery has advanced to the stage where we are able to help reverse the physical damage caused by breast cancer and restore a positive female body image. Those recovering no longer have to spend their lives living with misshapen, scarred breast tissue and reconstruction can have a highly positive effect on psychological wellbeing too.

Fat transfer which includes ‘stem’ cells is also showing tremendous surgery-related promise for applications like post-mastectomy breast reconstruction, the repair of wounds, scars, burns and radiation-damaged skin.

There is no ‘one size fits all’ approach when it comes to cosmetic surgery and it’s important for patients to research a treatment, and read reviews to make sure they pick the right practice and procedure for them. Your surgery should only be performed by fully accredited plastic surgeons who are members of either  BAAPS and/or BAPRAS, which are the representative bodies for maintaining excellent industry standards.

Cost are up to £6,650, depending on the size of the area being treated.

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